Happy Birthday to Us!
Today marks our first birthday!
The idea behind Lovelin is a little older but we officially launched on Friday 1st August 2014 and its fair to say we have learned a lot in what has been the fastest year of our lives.
Looking back at our Launch Party in Hummingbird, we knew Lovelin was going to be something that people could resonate with and really get behind. I mean, a company that makes simple limited edition clothing, designed by guest artists and portions of the sales going to Charity is something no one can really argue against and we would like to thank each and every one of you who has purchased from us and keeping Lovelin alive over the past year.
Over the last year we have collaborated with 7 artists, released 20 products and raised funding and awareness for 9 different Charities. It's been a lot of hard work and the learning curve has been unbelievable.
It's a strange time for Lovelin right now. We are so proud of what we achieved over the last year but it's not where we want to be and its taken this year to figure out what works and what doesn't.
Before we launched, we wanted to work with a different artists and charities every month and release 12 collaboration tees over the 12 months (obviously). As you can see, it didnt work out that way. We also wanted to release 3 in house tees and a one off product every 2 months meaning we should have released 12 artist tees, 18 in house tees and 6 one off products. NO WAY! There really wasn't much chance of that happening, and we're glad. We would have rushed ideas, products and quality.
As a company who values the art world, we pride ourselves in making things look nice from start to finish. We work hard to create beautiful clean images from our photo shoots. When a package pops through your letter box, it isn't in a mailing bag with a hand written (in biro pen) address label with nothing but your purchase inside. We took our time and chose packaging that is neat and tidy and inside is wrapped and packaged with care and often we'll slip a wee discount card in there for you too. Lovelin is about giving people something more than just the product purchased. It's about giving back to the people who have helped us indirectly. The artist who designed your t-shirt...we want you to know who that was and what made them come up with that design and why they love it and why we love it! The Charities you supported by purchasing from us...we want you to know what your purchase went towards. We want you to feel good about wearing something that helped make someones life better. Not just making a company some profit, we're a long way from that. Everything goes straight back into Lovelin to keep us providing extra ways to help the people who need it, we want Lovelin to stand for something good and the next year will see us taking a slightly different route. Still working with Artists and giving back to charity but there's more in the mix and we can't wait to show you what we have planned.
Thank you so much for making our first year in business an absolute belter!
Use the code BIRTHDAY at the checkout for 20% off!!!!
Chris & Ross.